Dr. Michaela Merk

Growth Expert

Dr. Michaela Merk

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Prof. Dr. Michaela Merk is an international business speaker, trainer, author and professor specialized in retail, brand and digital excellence through relationship management. Her focus is to help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience. She shows how customers expectations have changed in a growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment. Digitalization requires growing humanization!

Michaela Merk acquired her solid expertise by managing and coordinating up to 1000 sales associates for international premium and luxury brands who service the most demanding customers.  In addition, she advises companies in their digitalization process in order to help them master the new retail reality.

As a highly demanded speaker and trainer in English, French and German she gives conferences in over 20 countries around the globe. In her dynamic keynotes and highly interactive trainings she fascinates through in-depth know-how, hands-on content and a shining personality. Her  clients, among others L’Oréal, LVMH, Chanel, Rolex, Four Seasons Hotels, Nespresso, Pierre Fabre or real estate franchise corporations like Laforêt, invite her to learn from her extensive marketing and retail management experience.

Besides her business career she is an associate professor at Paris Dauphine University in luxury marketing, retail and digital management and lectures at several world leading business schools like ESSEC, University of St Gallen and International University of Monaco. Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author of the bestselling management book “Luxury Sales force Management” (Palgrave Macmillan).


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