Abdullah Al Qassab is intrigued by the power of words. At a young age, he realized that people often think in terms of languages and images which are imbued in them by their society and surroundings. This helped him develop a unique understanding of emotions, which enabled him to help others evaluate their emotions in a new light and rediscover themselves.
Whether written, or spoken, Abdullah realized that the power of words can heal and bring peace and may have transformative power.
Abdullah’s passion for the art of words has led him to host many public speaking initiatives and projects. He’s participated in many programs to mentor and care for the emotional development of young adults and children. Programs like INJAZ al Arab and Tawteen Leadership Academy initiated by the Junior Achievers and Emirates Foundation in which he has been involved in mentoring around 800 of young adults between the ages of 15-25. He also mentored juvenile hall youth on Emotional Intelligence and introspective writing
Besides mentoring, Abdullah has hosted many events including Abu Dhabi Falconry Festival, Middle East Rail Road Exhibition and Conference, and often does standup comedy gigs to benefit those less privileged than himself. He has also acted in several theater plays and short films like Sarab a film registered in Cannes Film Festival Library and in both his characters were charged with emotional complexity and displayed mental depth. He also worked as a Media Presenter and a Voicer over artist for UAEs official TV Channel.