Dawn Metcalfe

Leadership Expert


Dawn Metcalfe

Dawn Metcalfe is a dynamic coaching and skills development professional, whose expert knowledge has transformed the professional performance of individuals, teams and organisations.  Her unique insights and straight-talking approach has kept her constantly in demand from large multinationals and government entities, across the Middle East, over the last 10 years.  Put simply, Dawn is one of the leading authorities on how to develop the skills needed to succeed in business.
As the founder and Managing Director of PDSi (formally Performance Development Services) Dawn works closely with senior managers, high potentials and teams through a mixture of tailored coaching, mentoring and leadership development programmes as well as facilitated retreats and soft skills training.  Over the years she has worked with a broad range of clients including Burberry, Credit Suisse, PwC, AXA, ADCB and Takeda Pharmaceuticals.
Dawn’s expertise lies in people.  Since her first role in merchandising sales, she has been fascinated by the way people interact and the importance of communication effectively.  Her understanding of power ratios and dynamics and how to harness them, as well as a constant search for improved communication tools, have made her a specialist in helping businesses grow.  In the words of the Kanoo Group Chairman, Mishal Kanoo “Dawn is a rare combination with an incredible level head, you want to listen to her for hours.  Truly a gem of a find.”  Her specialist experience and popular method have made her a frequent speaker and moderator at key events such as The Emirates Airline Festival of Literature, CFO, Women in Leadership and the Human Capital Forum where she speaks about how individuals and teams can improve the way they work together so as to get the results they want.
The typical topics on which she provides speaker services include:
• Embracing conflict – how to take the inevitable and make it work for you.
• Getting the best from living in the diverse workplace of the Middle East.
• Being heard and hearing others – the key to personal and organizational success
• Working effectively across cultures.
As well as being an experienced coach and facilitator, she is also a published author and trainer.  Her book, ‘Managing the Matrix: The Secret to Surviving and Thriving in Your Organization’, available in both Arabic and English, laid out the secrets to successful professional relationships and her innovative HardTalk programme focuses on combatting common communication stumbling blocks in diverse workplaces.
With a degree in Modern Languages and a Master’s Degree in Education, both from the UK, Dawn spent her early career working in challenging schools and honing her knowledge of how people work.  Her experience grew further with work all over the world, including mainland Europe, China and Japan before settling in Dubai in 2008.   She is a determined advocate for the positive power of diversity, when managed correctly, and her refreshing style and bespoke approach has proven hugely successful both within the UAE and the wider GCC region.
Dawn is also a regular contributor to regional radio, print and online platforms including Dubai Eye, Entrepreneur.com, Linkedin, Training Magazine and Arabian Business.

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