Martin Roll

Business & Brand Strategist


Martin Roll

Martin Roll is a world renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies – including many corporations in Asia and family-owned firms. He brings with him more than 25 years of management experience.

He is very experienced in engaging and advising clients at all management levels, from business owners and C-suite leaders to functional staff across multiple industries and cultures.

Martin Roll is a Senior Advisor to McKinsey & Company.

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine. Asian Brand Strategy was published in a revised and updated version in 2015.

He is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media.

Martin Roll holds an MBA from INSEAD.

Management specialities: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia & Emerging Markets.

Watch Martin Roll’s interview on BBC News 21 Feb 2013 (BBC Seoul studio):

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