Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently.
Virtual Event RFP Template
While subtlety is not always the answer here, you can think outside of the box if you want to increase brand recognition and get people talking about it. To help out, here are just six ideas that could inspire your own promotional efforts.
Send In The Swag!
Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Whether you choose to put the swag together yourself from an existing collection of products or choose gift ideas for your next conference that are a little out of the ordinary, you are sure to win over every participant.
Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.
Invite A Surprise Speaker
Virtual events often need an injection of excitement and interest, which is not always achievable if you are having to do all of the heavy lifting yourself. This is where recruiting a special guest to participate and share their wisdom can make a big difference.
The person you pick does not need to be a household name, although again the current situation means that people have more availability at the moment than would normally be the case. Whoever you invite, make sure that they are relevant to your niche and well-positioned to promote your brand effectively, rather than seeming like they have been chosen at random without really knowing anything about what your business does.
Promote Your Brand During A Virtual Event
Create Branded Virtual Backgrounds For Team Members
A simple yet effective promotional tactic is to make virtual backgrounds which members of your team can use during events so that they are always on-message and well-positioned to enhance brand visibility.
Static virtual backgrounds with your company logo and corporate color palette are of course the quickest and easiest to conjure up, and if you are not a Photoshop wiz, then you can always outsource this to the relevant department if possible.
More ambitious virtual event hosts can go so far as to make video-based virtual backgrounds, perhaps featuring animations or full-motion footage of either abstract visuals that represent your brand, or tangible products and services that it offers. However you handle this, a branded virtual background will be far more impactful than something generic and plain, or no background at all.
Use Social Media Effectively
Brand promotion in virtual events should not just be limited to the platform hosting the event itself, but must also factor in the other places where your organization has an existing presence.
Integrating social media elements is clearly sensible for this reason since plenty of participants will also be engaging with their own social feeds over the course of the event. So it makes sense to feed their habits and ensure that they are always thinking about your brand.
From running polls and quizzes to posting interesting stories and sharing content on social media which can be referenced during and intricately connected to the event itself, there are plenty of routes to take.
Promote Your Brand During A Virtual Event
Leverage Storytelling To Your Advantage
Many brand experts agree that storytelling is one of the most powerful ways to ingratiate an organization with prospective customers and partners, whether in face-to-face settings or in a digital context. So rather than simply relying on carefully crafted logos and concise, clear messaging, expand your ambitions to include a storytelling element as part of your next virtual event.
There are several approaches to adopt, whether you decide to focus on the overarching story of your brand’s emergence and rise to prominence, tell the tale of an individual employee or team’s contribution to its success, or chart the progress of your latest product from inception to launch.
You can also deploy different tools for this purpose, from the aforementioned social media to bespoke in-event presentations, or fully-fledged videos which are easy to share with participants at the right moment.
Introduce A Competitive Element
The nature of the virtual event will dictate whether or not including a competition of some kind will be a sensible strategy, but in the right scenario, it could be a real boon for your brand reputation, as well as helping to spread the word about the event and boost attendance figures in one fell swoop.
When it comes to competition options, you could choose to organize this to take place ahead of time, so that participants have an opportunity to prepare their entry and then showcase it during the event itself. You could also choose to have the competition play out in real-time, issuing awards, prizes, and other perks to the lucky winners.
This, of course, is another way in which you can give out branded products to people who are involved in the virtual event. It could be a good solution for organizations that do not want to feel like they are pushing their branding too aggressively, yet still want to optimize the impact of every event they run.
Most importantly, if you are still unsure how to proceed, check out what other brands are doing to get ahead and take inspiration from them. Also, you do not just have to use one of these ideas in your own events, but can experiment with a number of them, and perhaps put them through their paces with internal test runs to determine their effectiveness and appropriateness. All of your hard work in preparing for virtual events will eventually pay dividends, so it is definitely worth putting in the effort.
Event professionals are no strangers to burnout. As a matter of fact, event planner is consistently high up on the list of most stressful jobs. But when you add the pressure of having to readjust to remote work, a global pandemic, the shifting tides of the industry, and the approaching holidays, it all becomes too much. And right now, every single human being around the world is struggling in the face of these exact same issues. So what to do?
Virtual Event RFP Template
Now more than ever, we must pay attention to our mental health. An often disregarded yet vital part of existence, mindfulness has never been as important as it is today. There’s no need to despair in face of stressful and anxiety-induncing situations, though. While it’s always recommended that you consult with a specialist, there are small things you can do in order to improve your life and cultivate inner peace. In the spirit of togetherness as an industry, here’s how to avoid burnout in these odd times.
Keep A Regular Schedule
For many people, having to adjust to working from home has been especially tough. Having a set time to arrive at the office and people to talk to throughout the day is an environment where many people thrive. But a return to this level of normalcy isn’t an option for everyone just yet, and many still struggle with finding the right balance.
Thankfully, here at Endless, we’re experts in the field of remote work. For years, our team has been working from home, and we have several employees spread across the world. You can head out to this episode of #EventIcons if you’d like to know more about how our team does it! However, the most important thing is that you have discipline and keep a regular schedule during the week. When working from home, it’s very easy to either work too much or not enough. Having a series of little tasks that you do every day at the same time helps you find that much-need balance and reach a sense of normalcy.
But Don’t Be Too Hard on Yourself
Articles that teach you how to avoid burnout might fail to recommend this, but we still believe it’s important to keep in mind. Right now, the world as we knew it has been completely turned upside down. Things we took for granted have come to a halt and no one saw it coming. So remember that, at the end of the day, we’re all in this together.
If there’s a day where you didn’t accomplish every single thing on your to-do list, don’t beat yourself up over it. Of course, we’re not advising you to slack off completely. But some days, motivation might be harder to come across than others. And if there’s a task that can wait until tomorrow that you’ll be able to dedicate more time and energy to, that’s okay. It really is.
how to avoid burnout
Squeeze In Some Exercise
Even if gyms around you are closed right now, it’s still important to get your body moving. Exercise is a vital part of life regardless of what’s happening in the world. It keeps you healthy, prolongs your lifespan, and everything doctors have been telling you your whole life. But it’s also key to remember that working out produces a ton of feel-good chemicals in your brain that keep stress at bay and promote happiness.
There’s a lot you can do at home with bags of rice or just your bodyweight. Not to mention all the great walks and runs you can take outside! And on a similar note, make sure you’re feeding your body good food and nutrients. Obviously, there was a point in quarantine when we just poured ice-cream into bowls of pasta. While it’s okay – and healthy! – to indulge, it’s also paramount to honor the needs of the amazing machines that are your body and mind.
Pay Attention To Small Joys
Next on the list of how to avoid burnout is something…small. Because if there’s one thing this pandemic has taught us, is that we should take nothing for granted. In a world so consumed by screens, technology, and the search for instant gratification, it’s easy to become numb to small things that make life worth living. Sure, right now we can’t fly to Cabo for two weeks or party in Coachella.
But we can appreciate the beauty of the sunset and the smell of freshly baked cookies in our kitchen. We can enjoy a good cup of coffee in the morning and fresh sheets in our bed. While it’s hard to see the good in life as everything seems to be burning around us, it’s not impossible. And not only is it not impossible, but it’s also vital for our sanity.
Connect With Others
The feeling of isolation can become all-consuming. But as professionals in an industry that thrives on promoting human connection, we must make an active effort to translate this into our personal lives as well. As we mentioned above, everyone is going through very similar troubles – and people will be more open than you think to have others reach out to them.
Grab a coffee with an old friend or give that old college pal a ring. Human connection is still the single most important thing in everyone’s lives. And even if we can’t do it the same way as before, it’s still critical that we do it.
how to avoid burnout
Be Open About Your Feelings
Keeping up with the theme of connecting, make sure you talk to someone you can be honest with. This can be a friend, a family member, or a therapist. Even if you’re not one to talk too much or feel like you don’t want to bother other people, the simple act of exteriorizing how you feel goes a long way. The weight of the entire world doesn’t have to rest on your shoulders alone.
Remember That Nothing Lasts Forever
Not even bad stuff and sad moments. All of the things that are causing you so much stress and anxiety will eventually pass. But right now, there’s nothing more we can do than just wait it out and try to use this time as a learning experience, a series of opportunities to become more in touch with ourselves and others.
There’s always something good coming out of a nasty situation. Maybe it will be a newfound appreciation for small moments. Or maybe it will be diving deeper into a relationship you thought was merely superficial. Whatever it is, do it at your own rhythm, in your own time, and with continuous gratitude for what you still have.
If you were trying to learn more about how to avoid burnout, hopefully, this was a helpful piece. Times like these are trying, and we’re very well aware of that. Take these tips and make them your own. Plus, if you have any other amazing ways that work for you when it comes to avoiding burnout, let us know!
Source – Originally seen on helloendless