My Knees Were Shaking And I Nearly Threw Up…But Doing This One Thing “Accidentally” Launched My Career

Dear Reader,

Saana Azzam here. Founder and CEO of MENA speakers. We’re the #1 speakers’ bureau in the Middle East. And we’ve collectively improved the lives of hundreds of thousands of people worldwide.

That’s a long way from being a scared little Palestinian refugee girl…who fled with her family to Sweden…to founding and running her own company in Dubai.

It’s also a long way from my education as a Economist…being nominated “Female Economist of the Year”…to building a career as an executive coach to CEOs and other big shot executives.

And it all started with a single speech.

I remember it to this day. Well, not quite “remember.” I have memories of “before” and “after.” But I blacked out “during.” It happens. Your body goes into a sort of trance – full autopilot.

Before I walked on stage, I kept imagining standing in front of all those people…and no words coming out. Terrifying.

Walking onto the stage, I was praying my knees would stop shaking. They didn’t.

As I stepped off the stage, one of the attendees offered me a paid speaking gig. Not bad for a first-timer!

(7 years of public speaking since – and coaching thousands of people to do the same – those feelings never go away. You just learn to live with them and still get the job done.)

For the longest time, I couldn’t figure out why that happened. I honestly thought it was a fluke. It wasn’t until I became more experienced as a public speaker that I figured it out:

I had no training whatsoever in public speaking…

…so I fell back on what I knew best.

I spoke from personal experience. From the heart.

Of being a refugee. Growing up in a foreign land. Having to learn a brand new language and culture just to survive.

And it worked.

My honesty, my authenticity, is what got the crowd’s attention. They were as invested in me as I was in them. They wanted me to win.

And that’s the secret to charisma. Not being a refugee from a war-torn country – although, it does make for some good stories – but sharing a part of yourself with the audience.

Now, this doesn’t come naturally to most of us. And that’s OK! Because it isn’t normal to share your “true self” with a room full of total strangers.

But with a little training, you can discover how to let your true self loose. And when you do, you unleash your natural charisma. You’ll have the entire room eating out of the palm of your hands.

Now that I’ve told you this, I’ve got a few questions for you.

Would you like to:

  • Discover how to use your voice so people will understand you better and do what you want them to?
  • Tell stories that will have everyone around you hanging on your every word, nodding their heads, laughing, and even crying on cue?
  • Communicate in a way that gets people to like you, trust you, and feel like they “know” you?
  • Become more confident and sure of yourself whether alone or interacting with the people in your life?
  • And much more!

If you answered “YES!” to any of the above questions, you’ll want to sign up for the public speaking masterclass I’m teaching.


Charisma Unleashed!

Give Me 8 Hours And I’ll Turn You Into A Master Communicator

This is a 1-day intensive (taught by yours truly)…

…where you practice and master:

  • The “new rules” of public speaking (this ain’t your Daddy’s “please God, put me out of my misery” Powerpoint presentation)
  • How to make yourself heard even if you’re naturally soft spoken
  • How to own a room and make your presence felt without being loud, aggressive, or using other jerk-ish behaviors
  • The effective way to use visual communication and body language even if you’re a total introvert
  • How to create an Edu-taining presentation for any audience so they remember you (and what you taught them) for the rest of their lives
  • How to talk and act with confidence, conviction, and clarity, not just during a presentation but for the rest of your life

I’ll be teaching it on the 4th of August, 2019, at the Burlington Tower in Business Bay.

Charisma Unleashed is PERFECT for you if:

  • You’re a business professional at any level of work experience (I’ve had everyone from interns to CEOs take this course)
  • You want to communicate better in your work and personal life (doesn’t matter if you never give presentations or you have no interest in public speaking)
  • You’re fluent in English and are able to contribute to fast-moving discussions, exercises, and group projects
  • You regularly invest in your personal growth and professional education
  • You have the funds necessary to invest in this course

Charisma Unleashed is NOT for you if:

  • You’re a student or do not have any work experience at all
  • You don’t care about improving your communication and are happy with where you are
  • You don’t speak English fluently
  • You aren’t interested in personal growth and don’t invest in improving your skills
  • You don’t have the funds necessary to invest in this course.

At this point, you’re probably thinking, “Wow, Saana! This sounds amazing!”

You’re 100% right. I’ve been teaching and refining this masterclass for the past 5 years. And I’m not boasting when I say…

…Charisma Unleashed is the best course of its kind available across the entire Middle East.

You’re also probably wondering, “Hmm…I like it, but it sounds expensive.”

Well, let me tell you this. I recently took the Harvard public speaking course. They charge $3,000.

I’ll also tell you – and this time I’m totally boasting…

Charisma Unleashed Is Much Better Than Harvard!

That’s right, I said it! The Harvard course is 2 days long. What we cover in 2 hours, they take 8! The way I teach, you get better-than-Harvard results in half the time.

During the course, we’ll be covering the 8 essential elements of effective communication.

1. Charisma

  • What the best TED speakers do that others don’t
  • The elements of Charisma, backed by science!
  • How to boost your own presence and charisma on- and off-stage

2. Confidence

  • How to command a stage (or meeting room) and master your own assertiveness
  • Deliberate practice in a safe environment so you can experiment with different techniques

3. Storytelling

  • The structure of a great story
  • How to use an age-old technique to influence others (you’ll have to enroll to find out what it is)

4. Persuasion

  • The best speech structure – used by presidents and leaders – to convey your point
  • Different structures and frameworks for an impromptu or planned speech

5. Voice

  • The different elements of the voice
  • How to assess your own voice and make it your ultimate toolbox for persuasion

6. Fear

  • How to manage your nerves
  • Learn specific techniques to calm down before a big presentation or speech

7. Body

  • The fundamentals of high-powered body language?
  • Mastering non-verbal communication

8. Discipline

  • How to convey your key messages in a structured manner
  • How to use the same techniques as public figures to really anchor your message

All this, delivered to you in 8 hours of hands-on instruction!

And here’s the best part:

Charisma Unleashed doesn’t cost $3,000…

…It doesn’t cost $2,500…

…Not even $2,000…

Your investment to master these life-changing skills…is just $1,500!

(But if you read until the end, I’ll show you how to save $300 and get in for just $1,200.)

Here’s what you get:

  • Access to a certified executive coach (Me!)
  • 8 hours of hands-on instruction
  • Small group environment
  • A self-assessment and pre- and post-event recording so you can see your improvement
  • All course materials
  • Catered lunch and refreshments
  • And, most important of all…

Charisma Unleashed Will Give You The Confidence To Go Out And Dominate Life!

So, if you’re ready to unleash your charisma and take your communication skills to the next level…

…here’s what to do next:

  • Email[Click here to open your email client]
  • Tell us your full name and job title, and the number 1 thing you’d like to achieve from this workshop
  • Once we get your email we’ll register you for the course and send you an invoice
  • As soon as we receive your payment, we’ll confirm your attendance and send you any additional details
  • You show up, bright-eyed and bushy-tailed:
    • At this location – Royal Conference Room, 18th Floor, Burlington Tower, Business Bay
    • On this day – 4th August 2019
    • At this time – 08:30 am

Et Voila!

That’s all there is to it.

I look forward to seeing you at the masterclass. 😉

– Saana

P.S. IMPORTANT: I mentioned that I’ll tell you how you can save $300 and attend Charisma Unleashed for just $1,200. It’s simple…BRING A FRIEND! We’re offering a $300 discount on group registrations of 2 or more people. Your friends get the same discount too. That’s a sweet deal!

P.P.S. One more time, if you want to attend Charisma Unleashed and become a master communicator, send us an email and follow the instructions I wrote above. Click on the link below to enroll now.

Yes! I Want To Attend Charisma Unleashed!

What People Are Saying About Charisma Unleashed

Sanaa is a delight to work with! Not only does she own the topic, but she’s an expert in her field. In a friendly, approachable, ethical manner she manages to convey her enthusiasm and passion for her work. Congratulations on being where and who you are! – Aziza Bouabdallah – QRC Director, Getinge.

The team enjoyed the workshop facilitated by MENA Speakers who had a very good approach that helped them open up and discuss their challenges. The training was very engaging and practical. It helped participants identify tools and solutions to overcome objections and we all benefited from learning about the main behavior styles and how to categorize “audiences” accordingly and use the suitable approach with them. Wrapping up the workshop with the roleplay exercise was also very helpful. – SAE Dubai

Click Here To Unleash Your Charisma Today!

Frequently Asked Questions

I’m a [insert job title here]. Is Charisma Unleashed right for me?

Charisma Unleashed is for business professionals at all levels of experience who would like to be more effective in oral communications.

Participants must be fluent in English to participate fully in fast-moving discussions, exercises, and group projects.

I’ve never given a speech before. Is Charisma Unleashed right for me?

Not everyone is a public speaker but everyone speaks publicly whether that is in a meeting, amongst friends, team-members and so on.

This masterclass is for those looking to improve their communication, both verbal and non-verbal.

Learn to work with frameworks and structures to help you communicate in a convincing way.

I’m very shy. Can I still become a good public speaker?

Yes, absolutely!

When you are very prepared and you know what journey you will take the audience on, then your sense of confidence and assertiveness will be very high.

You know what impact and value you are creating to your audience.

How is Charisma Unleashed taught? Will we get to practice the techniques?

It is experiential and based on experimentation, role play, individual and group work.

How will my life improve if I take Charisma Unleashed?

Do you want to close more sales? Get a raise? Land that dream job?

How about lead your team more effectively so everyone is working together to achieve the number 1 goal?

Or maybe you want to build your authority with a career in public speaking?

Or something as simple as becoming good at conversation?

It all starts with knowing how to communicate the right way.

And that’s what Charisma Unleashed will give you.

How is Charisma Unleashed different to other public speaking courses?

We are the leading speakers’ house in the region.

Our experience comes from academia and the science community and from being on stage and actually experimenting and developing techniques. We are at the intersection of theory and reality.

We have worked with 1000s of individuals across the region.

Because of this experience, we know what we teach you is just one half of the equation.

The other half is you finding your own voice and style so that you are your most authentic self on stage, in a meeting room, at the coffee shop, and even at home.

Charisma Unleashed helps you find that voice.

When and where will you teach Charisma Unleashed?

Date – August 4th, 2019
Time – 9 am to 5 pm
Location – Royal Conference Room, 18th Floor, Burlington Tower, Business Bay

Do I need to prepare anything prior or bring anything with me?

No, just show up on the day ready to learn. We will provide you with a workbook.

Is there a deadline to register for Charisma Unleashed?

Registration is open until July 31st.

How much does Charisma Unleashed cost to attend?

Your investment is only $1,500. You can also save $300 (you pay just $1,200) if you bring a friend or more. Your friends get the same discount too. 🙂

If I want to attend Charisma Unleashed, how do I sign up?

  • Email
  • Tell us your full name and job title, and the number 1 thing you’d like to achieve from this workshop
  • Once we get your email we’ll register you for the course and send you an invoice
  • As soon as we receive your payment, we’ll confirm your attendance and send you any additional details

Click Here To Enroll In Charisma Unleashed Right Now!