Companies always give presentations; however, not all work into their favor, that was the case for Elon Musks company, Telsa. Apparently, Tesla’s CEO Elon Musk thought it was a great idea to throw a metal ball to their new pickup truck, which is why he was standing next to two broken windows on the company’s new Cybertruck. According to Musk: “We threw wrenches, we threw literally the kitchen sink at the glass and it didn’t break. For some reason, it broke now… I don’t know why.” You can argue that this was sort of a freak accident, and that’s fine, but it wasn’t an accident. This was an intentional demonstration designed to shock an audience with a major wow-feature. You can do that, but you shouldn’t if you haven’t figured out whether it will actually work. That’s just a basic presentation best practice, and it’s an extremely important lesson, regardless of your product. Musk has certainly cultivated a reputation as a showman, and he regularly makes bold–and even outlandish–claims. Most of the time that has worked to Tesla’s benefit. This time it meant that Musk stood next to a brand new product with two smashed windows as he bragged about the rest of the features of this product. Almost every photograph of the event has Tesla’s carefully choreographed graphics showing above a strange-looking pickup truck with two broken windows. The Cybertruck starts at $39,900 and you can reserve one with a $100 deposit on Tesla’s website. Broken windows are, of course, not included.