Business is not only about products and services, it is mainly about people, people, and people. Listen to Lon Safko, a successful American entrepreneur, and trainer, discuss the interesting phenomena of how sales facilitated through good rapport lead to greater results.
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Transcript..
Artificial Intelligence Generated Transcript
Below is a machine-generated transcript and therefore the transcript may contain errors.
Yeah. The most important thing as you heard earlier is never to sell. Don’t sell. You will get flamed. Flaming is when people remind you that it’s completely inappropriate to sell. And w with the analogy that Jamie gave of being at a cocktail party, yes. You wouldn’t say, Hey, how about that beer? And, oh, by the way, I sell insurance. It’s really about building relationships. Uh, think about it.
You don’t buy products from corporations. You buy products from individuals. The last time you bought a car, you bought it from an individual, a salesperson. And if you weren’t comfortable with that person, if you didn’t have a rapport or a relationship, more than likely you would not have bought that car, but you don’t buy it directly from Ford or from Honda, you buy it from that person. So it’s really important to build relationships because relationships lead to trust and trust, converts to revenue. I mean, that’s the bottom line for.
