Donna Benton: Founder & Chairman, the Entertainer
Donna Benton started the Entertainer back in 2001 after identifying a market need for both providing consumers with dining incentives, and enabling restaurants to reach new customers. The Entertainer filled this gap by providing buy one get one free offers to the best restaurants, cafes, nightspots and attractions. Word of mouth from delighted customers drove strong book sales and Donna – a native of Melbourne, Australia – grew the business into different countries using the same model, while also expanding her product line to include spas, beauty and hotel accommodation.
Donna worked alone to build the business from the ground up – managing all of the corporate legalities to set the business up, recruited all of the merchants the first year, oversaw the printing and production and did most of the sales herself, literally door to door.
Word of mouth from delighted customers drove strong book sales and Donna – a native of Melbourne, Australia – grew the business into different countries using the same buy one get one free model, while also expanding her product line to include spas, beauty and hotel accommodation. In 2014, the Entertainer launched its award-winning smartphone App, which allows consumers to redeem their buy one get one free offers directly from their phones.
Over the past fifteen years Donna has used her passion and enthusiasm to drive the company from a single Dubai book to a Dubai-based international brand. The Entertainer portfolio now includes 45 products, in 40 destinations across 15 countries – including every GCC country, Singapore, Hong Kong, Malaysia, South Africa, London, Athens, Cyprus and Malta. With offers from over 10,000 merchant partners, the Entertainer drives over US$ 1.3 Billion dollars into the global economy each year.
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