Silvia Vianello: Fashion and Marketing
Silvia has a stimulating and versatile personality, able to capture international audiences, from the academic and business world to television. She is often involved as speaker or host for events, conventions, seminars and conferences focusing for example on marketing, technology, start-up, communication topics, green economy, e-commerce, luxury, fashion and e-business strategy.
She has more than 15 years of Marketing / Sales / Communication / Retail and Omni-channel experience with renowned brands. She used to be Professor at top business school all over the world (eg. Paris, Houston, New York, Milan, Zurich). Currently, in charge of Marketing and Communication activities for 24 countries in MEAA (Middle-East, Africa, Asia, Oceania) for Maserati.
Silvia has deep knowledge of the following industries:
– Luxury Fashion Products
– Banking and Insurance
Over the following regions:
– Middle East
– Asia Pacific
She has a PhD in Economics and Organization and Master Degree in Business Administration, Specialization: Marketing.Final Mark 110/110, Cum Laude.
She hosted for 4 years on Sky a TV Show related to new media, innovation and technology, called “Smart&APP-The Technology Show”
Silvia Vianello was nominated the most digital marketing expert in Italy for three years in a row. She won as Best Master Course Professor for the course “CRM-Customer Relationship Management” for 3 universities Bocconi, Politecnico, Cattolica.
She is a Former Executive Marketing Professor at the SDA Bocconi School of Management (Milan, Italy). Visiting Professor at Rice University (Houston, Texas), University of Saint Gallen (Switzerland), ESSEC (Paris) and Founder/Managing Director of Reiventami, marketing consulting boutique. As Strategy and Marketing Advisor she worked with major companies in the automotive, food, fashion, banking and pharmaceutical industries.
Author of many books and articles related to new technologies, e-commerce, omnichannel and digital transformation. She has recently published the books “Digital Startup and innovative SMEs, complete guide to create a successful startup”,“350 free tools for a successful company”, “Omnichannel Marketing. How technology can help marketing to support sales”.
She has been published in leading academic and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas have been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera.
Example of Results of her Consulting Activities:
-TELCO INTERNATIONAL COMPANY: + 150% number of contracts per day based on my review of the online customer journey
-FOOD INTERNATIONAL COMPANY: +46% of revenues per week based on my review of the e-commerce and omnichannel customer experience
-FASHION ITALIAN COMPANY: ability to sell additional products (+50%) based on my consulting activities on how to use technology in retail
-SPORT FASHION COMPANY: ability to sell their products using 10 different online e-commerce business model
-B2B COMPANY: ability to reduce costs, with 30% savings, using technology to sell their products in a different way
-Managers/Executives/Directors/C-Levels: increase awareness, engagement, like, share, comments on their personal Social Media profiles to improve their careers
Silvia is included in Forbes Top 100 Most Successful Italian women in the world.