Tolga James Aykut: Ideation Expert
As a graduate of not one but four universities, Tolga spent the better part of a decade during his formative years studying Neuroscience and its applications to business. His principle research areas focused on decision making, strategy and negotiation. Armed with a wealth of theory Tolga turned his attentions to Dubai and sought to turn theory into reality. Having arrived 5 years ago with nothing more than air-fare and two weeks worth of grocery money, Tolga started his journey with nothing. His aim, to build a business with sweat capital. Something from nothing. Fast forward five years and Tolga has travelled all over Europe and the UAE brokering deals, he has investments in multiple start-ups and has collaborated with some the top CEO’s, GM’s and Royalty in the GCC. In and amongst his ridiculous work schedule, Tolga also writes for Gulf Business News and is publishing his first book this year. The book, which delves right into the heart of his ambition, is a how-to guide for aspiring entrepreneurs. Combining techniques from multiple disciplines including, science, psychology, business, PR and sales, Tolga’s aim is to teach you how to start your own business with zero capital. His conversational real-world approach to business is brutally honest, engaging and wholly refreshing. Designed to challenge, Tolga’s methods bring new perspectives to the table, everything from ‘how an astronaut solves problems’ to ‘how Charlie Munger values a business’, to ‘what an investor wants to see and hear and feel during a pitch’. Tolga’s confidence is not only inspiring it is motivating. Fearlessly willing to discuss his many failures, Tolga walks you through the most anxious, nail biting moments in his career. From sleepless nights and debt, to walking away from a multi-million dirham business offer. But like all good stories, Tolga will lead you to his success and the moment he signed his first major deal as a sweat equity owner. Of course, if you think that’s the last chapter you’d be mistaken, Tolga’s ambition is endless as is his passion to communicate his message to an audience of like-minded individuals. That’s why in the coming weeks Tolga and his PR team at Gulf Business Publishing will be launching a series of masterclass workshops, podcasts and seminars.