Christophe Caїs

Christophe Caїs is the founder and CEO of CXG, the leading customer experience consulting and transformation agency for premium and luxury brands. Founded in China in 2006, CXG is a global firm with 12 offices from Shanghai to Paris, operating across 70 countries, advising over 200 brands, and home to over 220 professionals from around the world.

Truly international in his perspective, he has lived and worked in France, China, the UK, Spain, and the United States. Today, he continues to partner with and advise some of the most recognized luxury brand names globally.

Christophe believes that the premium and luxury business model is at a turning point: circular economy, sustainability, market decoupling, and the metaverse are some of the forces rapidly reshaping the consumer landscape, making it critical for brands to transform and elevate their experiences.

He regularly contributes to several luxury and CX trade publications, including Forbes, Luxury Daily, Customer Think, and Marketing Communication News. As a dynamic keynote speaker, he often shares insights on the luxury industry and CX through key industry forums, including the Journey of the Luxury Customer, the EY Luxury Business Day, and China Connect.

An alumnus of the “Institut Supérieur de Gestion” and Harvard Business School, Christophe is a member of the CXPA (Customer Experience Professional’s Association), the APM (“Association Progrès du Management”), and he actively contributes as a mentor at Endeavor. He is also a member of the Forbes Agency Council and has been nominated twice for the CEO Middle East Awards.

Christophe is currently based between Europe and Dubai, with his family.