Hanan Al Sammak

Hanan Al Sammak is an award-winning international keynote speaker, master trainer, and the founder of HAC Consultancy, a CPD-accredited firm specializing in leadership development, wellbeing, and communication. With over a decade of deep study and research in communication, leadership, mental health, and positive emotional intelligence, Hanan has trained and coached more than 75,000 employees, managers, and entrepreneurs across the region. Her work is dedicated to empowering individuals to perform at their best, adopt success habits, and build lasting emotional and professional balance.

As a Certified Life Coach accredited by the International Coach Federation (ICF), Hanan also holds certifications as a ThetaHealing Practitioner from the Think Institute of Knowledge and a Clinical Hypnotherapist from the American Board of Hypnotherapy. Her unique approach integrates modern science with emotional empowerment, positioning her as one of the leading voices in the Arab world for personal transformation and positive leadership. Her core mission is to create deep, internal, and sustainable transformation in people and organizations by focusing on self-leadership, wellbeing, and mental empowerment.

Utilizing a comprehensive toolbox of NLP, energy healing techniques, hypnotherapy, and positive psychology, she guides her clients to release limiting beliefs and build emotional resilience. Her powerful 1:1 coaching sessions empower individuals to take full control of their personal and professional journeys. Additionally, she delivers advanced corporate training programs and bespoke learning experiences designed to elevate employee wellbeing and boost organizational performance, making her a sought-after partner to executives and leadership teams.

Hanan has been featured in prominent media outlets and invited to speak at hundreds of national and international platforms. Her notable engagements include TEDx, Google, COP28 at Expo, and the Museum of the Future. She has also worked with major organizations such as the Dubai Police, ADNOC, Ministry of Interior, Ministry of Presidential Affairs, DEWA, SEHA, Nawah, Qudwa Forum, Majid Al Futtaim, First Abu Dhabi Bank, the Artificial Lift Forum in Oman, and the Abu Dhabi Economic Forum.