Jessy El Mur is a seasoned, multilingual, digital journalist and media consultant with over 15 years of international news experience and passion for media training and strategic communications. She is a critical thinker and a creative content creator with a proven track record in social media tools and personal branding, starting with her brand @jesstrends.
In 2015, El Murr conceived, produced and presented Sky News Arabia’s first social media segment “Taghreedat Al Sabah” with the goal of highlighting the work of young Arab digital entrepreneurs. Her work on the segment helped Sky News Arabia win the Dubai Government Social Media Award in 2016.
Prior to her work as a digital journalist, El Murr covered major political, economic and military news stories including several U.S presidential elections as a BBC News correspondent.
In 2012, she was the first Arab female reporter to complete an embed with US Army Troops in Kandahar, Afghanistan reporting on the NATO troops withdrawal for SKY News Arabia.
She is fluent in English, Arabic, and French and holds a Master’s degree in Integrated Journalism from Emerson College in Boston, USA.