WillWill Guidara | Hospitality Visionary & Leadership Keynote Speaker

Hospitality Visionary | Bestselling Author | Leadership & Service Expert 

Will Guidara is a globally recognised leadership keynote speaker, bestselling author, and hospitality visionary best known for redefining service as a competitive advantage through his concept of Unreasonable Hospitality.

As the former co-owner of Eleven Madison Park, Will helped transform a fine-dining restaurant into one of the most celebrated organisations in the world, earning the title of “Best Restaurant in the World” on The World’s 50 Best Restaurants list. His work has since reshaped how leaders across industries think about culture, customer experience, and human-centred leadership.

Today, Will Guidara is one of the world’s most sought-after keynote speakers on leadership, service excellence, and organisational culture, inspiring executives to build teams and experiences that create loyalty, pride, and long-term performance.

Why Organisations Book Will Guidara as a Keynote Speaker

Will is booked by organisations that want to stand out in crowded, competitive markets - not through gimmicks, but through intentional culture and exceptional service. His keynotes resonate deeply with C-suite leaders, founders, culture builders, and customer-experience teams looking to create organisations people remember and want to return to. He is trusted because he:

• * Translates hospitality principles into universal leadership strategies

• * Connects operational excellence with emotional intelligence

• * Shows how service drives performance, not just satisfaction

• * Speaks with credibility built from real leadership experience

• * Challenges leaders to rethink how they create value through people
  
  

Leadership & Service Keynotes by Will Guidara

Will’s keynote topics are rooted in his experience building world-class organisations and redefining service as a leadership discipline.

• * Unreasonable Hospitality: Service as a Competitive Advantage - Based on his bestselling book, Will explores how going beyond expectations with intention creates extraordinary experiences that drive loyalty, engagement, and growth.

• * Leadership Through Hospitality - A powerful reframing of leadership as service, showing how leaders who care deeply about people build stronger teams and more resilient cultures.

• * Culture, Customer Experience & Organisational Excellence - How culture shapes behaviour and how exceptional customer experiences are built internally before they ever reach the customer.

• * Building Teams That Take Pride in Excellence - Lessons from Eleven Madison Park on creating environments where people care deeply about the work they do and the people they serve.

• * Storytelling, Service & Human Connection - Why emotional connection matters more than transactions, and how leaders can design moments that create meaning and memory.
  
  

What Audiences Gain From Will Guidara’s Keynotes

Will’s sessions are practical, human, and deeply inspiring, without being abstract or idealistic. His talks are especially impactful for organisations navigating growth, differentiation, culture change, or customer-experience transformation. Audiences walk away with:

• * A new perspective on leadership and service.

• * Practical frameworks for elevating customer and employee experience.

• * Tools to build stronger, more engaged cultures.

• * Insight into how small moments create outsized impact.

• * Renewed belief in people as the greatest competitive advantage.
  
  

Industries & Events Where Will Guidara Delivers Impact

Will’s message resonates across hospitality, retail, finance, technology, healthcare, and professional services - anywhere service and culture matter. Will is frequently invited to speak at: 

• * Leadership and executive summits.

• * Customer experience and service excellence conferences.

• * nnovation and culture forums.

• * Corporate offsites and strategy retreats.

• * Cross-industry business events focused on growth and differentiation.
  
  

What Makes Will Guidara Different as a Speaker

Will’s talks don’t just inspire; they reframe how leaders think about their responsibility to people. He brings:

• * Real leadership experience at the highest level.

• * A globally recognised success story (Eleven Madison Park)

• * Cultural relevance beyond hospitality.

• * Media and storytelling fluency.

• * A philosophy that balances ambition with generosity.
  
  

As Simon Sinek noted: “Will not only transformed a restaurant, but challenged our entire idea of service… any organisation would benefit from his thinking.”

Book Will Guidara as a Keynote Speaker

Will Guidara is represented by MENA Speakers, the Middle East’s premier speakers bureau for world-class leadership and culture voices.

If you’re looking to elevate leadership through service, build exceptional customer and employee experiences, create cultures people are proud to belong to and inspire leaders to rethink how value is created, book Will Guidara as a keynote speaker today.